Privacy Policy

1. Information We Collect

We collect information that you voluntarily provide to us and information that is automatically gathered when you visit our Website.

Personal Information You Provide

When you fill out a contact form, request a quote, sign up for our newsletter, or otherwise interact with us, we may collect:

• Full name
• Email address
• Phone number
• IP address
• Browser type, device information, operating system

Information Collected Automatically

When you visit our Website, we automatically collect certain technical information to help us understand how visitors use our site:

• Browser type and version
• Operating system
• IP address
• Pages visited and time spent on each page
• Referring website (how you found us)
• Device identifiers
• Click patterns and interaction data
• Date and time of your visit

2. How We Use Your Information

We use the information we collect to serve you better and operate our business effectively:

• Respond to your inquiries and provide the services you request
• Communicate with you about your requests, questions, or transactions
• Improve our Website, products, and services based on your feedback
• Personalize your experience on our Website
• Send administrative information, such as updates to our terms or policies
• Analyze trends and gather statistical data to improve our marketing and operations
• Protect against fraudulent, unauthorized, or illegal activity
• Comply with applicable laws and regulations
• Send you email marketing communications and promotional offers (you can unsubscribe at any time)
• Send SMS/text message communications regarding your inquiry (with your express consent)
• Display targeted advertisements based on your interests and browsing behavior

3. Third-Party Services

Analytics & Performance Tracking

To better understand how visitors interact with our Website, we use the following analytics services:

• Google Analytics
• Google Tag Manager
• Google Search Console
• CallRail (call tracking, dynamic number insertion)

Advertising & Conversion Tracking

We work with advertising partners to reach potential customers and measure the effectiveness of our marketing campaigns:

• Meta Pixel (Facebook/Instagram)
• Google Ads Conversion Tracking

These technologies allow us to understand how effective our advertising campaigns are, show you relevant advertisements, and create custom audiences for advertising purposes. You can adjust your advertising preferences through each platform's settings.

Remarketing / Retargeting

We use remarketing services to advertise on third-party websites to previous visitors of our Website. After visiting our Website, you may see our ads on other websites. You can opt out by adjusting your ad settings on Google, Facebook, or other platforms.

Customer Relationship & Communication Management

When you submit a contact form, your information is stored in our CRM system (GoCRM). This allows us to respond to your inquiries promptly, send follow-up communications, and maintain a record of our interactions. You may receive email or text communications through this platform and can opt out at any time by clicking "unsubscribe" in any email or replying STOP to any text message.

Call Tracking

We use CallRail for call tracking and dynamic number insertion. This service displays unique phone numbers to track the source of incoming calls and records call metadata. Phone numbers displayed on our website may be tracking numbers that forward to our business line.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Website. Types of cookies we use:

• Essential Cookies: Required for the Website to function properly. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors interact with our Website by collecting anonymous information.
• Marketing Cookies: Used to deliver relevant advertisements and track ad campaign performance.
• Functional Cookies: Remember your preferences and settings to enhance your experience.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. Visit www.allaboutcookies.org for more information on managing cookies.

5. Data Security

We take the security of your personal information seriously and implement industry-standard measures to protect it:

• SSL/TLS encryption to protect data transmitted between your browser and our servers
• Secure hosting infrastructure with regular security updates
• Limited access to personal data on a need-to-know basis
• Regular security reviews and vulnerability assessments
• Staff training on data protection best practices

While we strive to protect your personal information, no data transmission over the Internet can be guaranteed to be 100% secure. We do not sell your personal information to third parties.

6. Your Rights Under GDPR (European Users)

If you are a resident of the European Economic Area (EEA), you have the following data protection rights:

• Right to Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Request transfer of your data to another service
• Right to Object: Object to processing of your personal data
• Right to Withdraw Consent: Withdraw consent at any time

We process your data based on consent, contract performance, legal obligations, and/or legitimate interests. To exercise these rights, contact us at kimberly@ebgflorida.com. We will respond within 30 days.

7. Your Rights Under CCPA (California Residents)

If you are a California resident, the CCPA provides you with specific rights:

• Right to Know: What personal information we collect, use, disclose, and sell
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt out of the sale of your personal information
• Right to Non-Discrimination: Equal service and price even if you exercise your privacy rights

Categories of personal information we collect include identifiers (name, email, phone, IP address), commercial information, internet/network activity, geolocation data, and inferences drawn from the above.

To submit a CCPA request, contact us at kimberly@ebgflorida.com. We will verify your identity before processing requests.

8. Children's Privacy

Our Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at kimberly@ebgflorida.com. If we discover we have collected information from a child under 13, we will delete it promptly.

9. SMS / Text Message Communications

When you provide your phone number and consent to receive text messages, you agree to receive SMS communications from Elements Pools and Spas, LLC and our service providers.

Types of Messages You May Receive

• Responses to your inquiries or form submissions
• Appointment confirmations and reminders
• Service updates and important notifications
• Promotional offers and marketing messages (if you opt in)

Important Information

• Message frequency varies based on your interactions with us
• Message and data rates may apply depending on your wireless carrier and plan
• Carriers are not liable for delayed or undelivered messages

How to Opt Out

Reply STOP to any text message to unsubscribe from future marketing messages. You will receive a confirmation message. For help, reply HELP or contact us at kimberly@ebgflorida.com.

Data Sharing

Your mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. All SMS consent data is used solely for the purpose of delivering the communications you have requested. We do not sell, rent, or lease your phone number or SMS consent information to any third party.

10. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we securely delete or anonymize it.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We take appropriate safeguards to ensure your data remains protected in accordance with this Privacy Policy, including standard contractual clauses, data processing agreements, and Privacy Shield frameworks where applicable.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page, updating the "Last Updated" date, and sending an email notification for material changes where applicable. We encourage you to review this Privacy Policy periodically.